If you love IKEA’s style and have a knack for a good makeover, chances are you’ve seen a competition flyer pop up on social media. Those contests can hand you a whole room’s worth of furniture for free, but only if you play it smart. Below you’ll find the exact moves that turn a casual entry into a winning one.
First thing – read the official rules like they’re a recipe. Spot the deadline, age limit, and where you’re allowed to live. Some contests only accept UK residents, others open the floodgates worldwide. Missing a date or entering from the wrong country can knock you out before you even start.
Next, check what’s up for grabs. Is it a single sofa, a full bedroom set, or a design consultation? Knowing the prize helps you shape your entry. If the prize is a living‑room makeover, focus your concept on sofas, coffee tables and lighting. Tailor your idea to the exact items being offered – judges love relevance.
Most IKEA contests ask for a photo or video and a short story. The file size limits, format (JPG, MP4), and caption length are all spelled out in the rules. Stick to those specs; a blurry file or a story that’s too long will be rejected automatically.
Start with a clear plan. Sketch your layout on paper or a free app before you move any furniture. Show how each piece works together and why it makes the space better. A well‑thought‑out plan tells judges you’ve invested time, not just snapped a quick pic.
Good lighting is a game‑changer. Shoot in natural daylight, avoid harsh shadows, and keep the background tidy. A clean, bright photo lets the furniture speak for itself and makes the room feel inviting.
Storytelling matters. Explain why the chosen IKEA pieces matter to you. Maybe the BILLY bookcase fits your love of reading, or the POÄNG armchair solves a back‑pain problem. Personal reasons add emotion and help judges remember your entry.
Use the right hashtags and tag IKEA’s official account if the contest requires it. A well‑placed tag can boost visibility and shows you’re following the guidelines. Don’t forget to double‑check the spelling of the contest hashtag – a typo can mean zero votes.
Submit early if you can. Technical hiccups happen, and late uploads often get cut off. A few extra minutes to re‑watch your video or proofread your caption can save you from a last‑minute panic.Finally, keep it simple. The judges see dozens of entries, so a clear, honest presentation beats a flashy but confusing one. Show the room, tell the story, and let the IKEA pieces do the heavy lifting.
Ready to give it a go? Grab your phone, sketch your idea, and start snapping. With the right prep, the next IKEA competition winner could be you.
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