Markup Items Guide for Furniture Sellers

If you sell a handcrafted sofa or a rustic coffee table, the way you write its markup can make the difference between a quick sale and a missed opportunity. Good markup isn’t just about numbers; it’s about clear, searchable copy that tells shoppers why your piece is special.

Why Accurate Markup Matters

First, accurate markup helps search engines understand what you’re selling. When you include the right keywords—like "durable sofa" or "weather‑resistant patio furniture"—your product page climbs higher in Google results. Second, shoppers use those same words to decide if a piece fits their needs. A description that mentions a "hardwood frame" or "high‑density foam" instantly answers common questions.

Finally, correct pricing markup protects your margin. Adding a clear markup percentage on top of material costs ensures you cover labor, shipping, and profit without surprise later. For example, if a reclaimed oak table costs £200 in material, a 50% markup brings the sale price to £300, which most customers find reasonable for a heritage‑look piece.

Step‑by‑Step Markup Checklist

1. Identify the core features. List the material, size, and any unique details. For a corner sofa, you might write: "soft, high‑density foam cushions, hardwood frame, modern L‑shape design." Those words hit both buyer intent and SEO.

2. Choose primary and secondary keywords. Use tools like Google Keyword Planner to find terms with good search volume. For a patio set, primary could be "weather‑resistant patio furniture" and secondary "teak outdoor set".

3. Write a punchy title. Keep it under 60 characters and start with the main keyword. Example: "Weather‑Resistant Patio Furniture – Teak Outdoor Set".

4. Draft a concise description. Aim for 150‑160 characters that highlight the best selling point. "Durable teak set with powder‑coated steel frames, perfect for year‑round outdoor living."

5. Calculate markup. Add a fixed percentage or use a tiered system based on product category. Keep a spreadsheet to track material cost, labor, and final price.

6. Add structured data. Use schema.org markup for product name, price, availability, and review rating. This helps rich snippets appear in search results.

7. Review and test. Preview the page on mobile and desktop. Make sure the price shows correctly and the description isn’t cut off in search previews.

Applying this checklist to each item—whether it’s a "most durable sofa in 2025" or a "best coffee table size guide"—creates consistency across your catalogue. Consistent markup builds trust with search engines and shoppers alike.

At Rustic Social Furniture Services we hand‑craft every piece with sustainability in mind, so our markup also reflects our brand story. Mentioning "handcrafted", "eco‑friendly", or "UK‑based" adds authenticity and attracts the right audience.

Start updating your product pages today using the steps above. You’ll see better rankings, clearer pricing, and more confident buyers. Good markup isn’t a chore; it’s the bridge between a beautiful piece of furniture and the customer who loves it.